The brand offers a fabric mask with every purchase from the website. More than 7 million influencers to choose from. Now, there is competition, oversaturation, and quite frankly, cheap brands preying on hopeful influencers. The difference between being a BRAND AMBASSADOR v.s. They earn money when they successfully get people to purchase products from the company using their personal promo code. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. They specialize in working with large consumer brands that are doing Instagram influencer marketing at scale. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. The most advanced influencer marketing platform for brands. Brands, fans and influencers: why social media for small business is about more than sales Paid for by Standing out online can transform a business, but it takes focus and strategy. — Olivia Perez, @livvperez, "Bevza has strong silhouettes and can be chic and sexy without trying too hard. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. We are shining a spotlight on some of the millions of small businesses now challenged by COVID-19. They have a specific point of view and my go-to for certain functions. I'm supporting them by shopping directly from the brand and sharing on social!" As of right now I have allotted a budget for some small business purchases. Beauty Clout connects you with influencers fast! But some could be a new discovery, for instance Amsterdam-based Rika Studios and Bassike, which hails all the way from Australia. I adore their tee shirts and shoes. To boot, influencers are so much more interesting than brands. Influencers are notified of new campaigns and can indicate whether they are interested in being involved. Family-friendly CBD products. These influencers can take your business to next level. Micro-influencers can be powerful partners for brands because they provide unique opportunities for reaching, engaging, and communicating with audiences. Rejuvenating seaweed. As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Ciao Lucia has the perfect-for-summer wardrobe. It allows brands to meet and know their influencers, and leverage them to share genuine reviews and content with other consumers. Not only are these brands still working to fulfill new orders, many are giving back where they can by making masks or donating a percentage of profits. Especially if you only have a small following to leverage. Small brands need influencer marketing to boost sales which is far more effective than traditional marketing methods. Tidal Labs is a full-service influence platform. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. The designer has created her own universe and I can never expect what is going to happen at its show. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. Make the right choice. With social media platforms continuing to grow and evolve this is influencing how consumers engage with brands … With platforms like Instagram enabling influencers to link directly to product pages on companies’ websites, it’s easier than ever for consumers to see a product they like the look of and buy it immediately. Bottled sunshine. When you slip on a Refine piece you instantly feel comfortably, yet confident, and not many brands can do that. Can Influencer Marketing Work For Small Brands? — Stephanie Broek @stephaniebroek, "Aside from branding, I love the accessibility and price points of the brand. Collina Strada is also making masks for @masks4medicine, a group of New York City doctors that started this Instagram account to ask people to donate unused masks or sew fabric masks. Learn more about some of the best examples of recent Instagram micro-influencer campaigns to find out why these brands partnered with micro-influencers and why their efforts were successful. A brand begins a campaign by defining it – deciding on its objective, timeline, budget, and other vital details. Do you!" To be clear, I’m not saying that all of these brands work will small creators all of the time. All you need to do is follow their lead. Even if it's just buying something small or a gift card, every purchase makes a difference. Takumi uses its algorithm to recommend the best influencers for the job. Tidal Labs. — Linda Tol, @lindatol_, "Cotton Citizen is a must-have for quarantine, they’re the master of cozy sweatpants and the perfect white tee. Why? Brands are looking for more product exposure by hiring influencers in the beauty & fashion industry. Radiating youthful skin. Working with influencers can be a great way to reach potential customers and breath new life into your small business marketing strategy. As there are an overwhelming amount of independent brands out there, start with what you know — local designers, and brands you've purchased from before. I just got their loose tees in three different colors." Small business owners have to follow various journalists, blogs to keep themselves updated with the trend. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. Micro-influencers are influencers who have a small following, of about 1,000-100,000 followers. The Influencer trend is continuing to grow and the use of influencers are becoming the norm for consumer brands. But some could be a new discovery, for instance Amsterdam-based Rika Studios and Bassike, which hails all the way from Australia. Influencer marketing, when done right, can bring in a ton of new prospective clients to any brand, big or small. For more inspiration, just scroll through your Instagram feed and see how other brands are partnering with influencers to grow their business. The platform currently has over 2,000 active influencers and 1,000 brands. — Stephanie Arant, @shhtephs, "I’m doing my best to support small brands I love by sharing their content, and sale info with my audience. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. 10. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Companies can also track users that are in touch with their existing brand influencers and target them with the right content created and promoted by … Do some networking INFLUENCERS tend to have larger social media … One of the easiest way to keep yourself updated with the latest trends would be following small business influencers on twitter. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. They’re also giving 15 percent of all proceeds to LA Food Bank to provide meals for children, families, and anyone impacted by COVID-19." an INFLUENCER: BRAND AMBASSADORS tend to have smaller social media audiences and generally purchase the product at a discounted price. They will, then, professionally reach out to those influencers to offer collabs. If you’re an influencer passionate about Israel and spreading this kind of positive content, ISRAEL21c is the brand looking for influencers like. They’ve just opened up their 2020 applications and are looking for 18 to 25-year-old college students in North America with strong communication skills. — Christie Tyler, "Rhode always has great unique pieces that are so fun to wear! So make sure you define each of them in detail so you can compare potential influencers and make the best choice for your small business. Mesh Knit Tie Dye Mock Neck Long Sleeve No*67. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) — Angela Fink, @angelafink, "There are a few small clothing brand that I have been supporting but right now one that stands out is Trois. Beyond that, your favorite influencers can offer further shopping inspo. There are a few plus [size] brands I know of that are making masks like Baacal and Melissa Masse, both female owned and local to LA." These influencers may even work for free since they already love your brand. Local micro-influencers can further streamline the audience by geography, hence are a better choice for small local brands. Brand deals can be really intimidating. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. Pomegranate and rooibos tea skincare. Wonderful healthy sleep. I admire these brands for using their talent, network and platforms to do the right thing." Harness the Power of Influencer Marketing. I think of this line as collecting art. This is a small number compared to the tens of thousands (or even millions) of followers their macro counterparts have. — Jenny Walton, @jennymwalton, "The collection is simple, timeless, and cohesive wardrobe for the modern-minded woman. — Babba, @babba, "Bassike is an Australian brand that makes the most fantastic basics, which is perfect during these times at home. Rika Studios created re-usable face masks from their dead-stock fabric for people who are working in health care and childcare." — Kellie Brown, @itsmekellieb, "The brand is really unique, you can't compare it with anyone else. — Jen Azoulay, @jen_wonders, "Khaite is another brand that is so well made and so defined in their message and who they are — you can tell a garment is Khaite just by the high quality of it. "I’ve been a massive fan of Cult Gaia since the beginning and they’ve been such a beacon of optimism during this tough time. In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) By partnering with social influencers, small brands can drive their target consumers to take the next step and complete their purchase. Keep challenging yourself to make more connections, say hi, and create content that brands have to take notice of. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). Don’t believe me? I just purchased a few white tanks from them that I’ve been living in with sweats, or jeans when I’m feeling brave." They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and hundreds more. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Fashion brands are increasingly looking to engage more well-rounded influencers, and disruption to typical brand deals will exacerbate that trend. In 2019, the brand created an affiliated program that invited Instagram influencers (without any restrictions on how many followers you have to have) to apply and become their brand ambassadors. Or if you feel like running around your house in a beautiful dress during quarantine. I love Donni’s waffle sets and would wear every color on rotation until further notice if I had it my way. However, we may receive a portion of sales if you purchase a product through a link in this article. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. It is easier to collaborate with micro-influencers than with celebrities, as smaller influencers themselves seek brands to collaborate with. It’s actually the micro and nano influencers that small businesses should be looking to harness most. — Olivia Perez. With everything currently going on in the world, shopping might not be quite at the top of your to-do list. Her MMK Group holds 5 brands under its belt including BBmundo, moi, The Beauty Effect, Martha Debayle … Examples of influencer marketing done right. For small brands, micro-influencers are where it’s at. Meal replacement shakes. See if you can activate them on social media by giving them access to exclusive content or incentivizing them with a freebie. I love mixing and matching her pieces and during this WFH situation, it's been a great shortcut for an energy boost. " Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. Some of the labels highlighted below you may already be well acquainted with, like New York's Collina Strada and Khaite. All rights reserved. Through partnerships with social influencers, you can build your brand awareness, reach and … I also do small business round ups on my stories to show support to the brands that I love!" Organic superfood drink. deals with brands that I love and was excited to work with. These customers are probably already acting as brand advocates, spreading the word about your small business. Each pieces stands alone, but has versatility to be layered to perfection. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. 18 Health Brands Looking for Influencers in 2021. CONS: Influencers have to trust the system and wish that they get picked to become ambassadors. small clothing brands that need extra support. But, if you have a little extra to spend, consider purchasing from small clothing brands that need extra support keeping their businesses afloat. 9. By broadening the scope of their partnerships, brands have been able to boost careers for influencers in areas like filmmaking or art direction and build more genuine relationships that make for a better sell to the savvier online consumer. I opt for the brand when I want to feel dressed up but still be comfortable." As brands settle in on their digital strategy, the role of influencers and content creators has elevated in the marketing mix, creating surprising new opportunities for brands. While getting your brand in front of a few million followers might sound great in theory, you don’t need to be an expert to know that the $$$ involved won’t sound so good. I've always been a fan of the brand but decided to finally make my first purchase the other day and grabbed its Ruby top that I had been eyeing for months now. Founded by Emily Weiss in 2014, the company has developed many popular skincare and make-up products and used a novel approach to influencers in getting people to talk about its brand. They might not have hundreds of thousands of followers, but they do have high engagement rates. But working with micro-influencers still offers plenty of benefits. I love to mix and match designer pieces, vintage, high-street brands and small brands. Khaite also has they perfect balance of masculine and feminine pieces. We only include products that have been independently selected by The Zoe Report's editorial team. They are More Accessible. If you shop now, the brand is offering 10 percent of sales to No Kid Hungry. 2021 Bustle Digital Group. Although influencer marketing is a rapidly-maturing industry and an essential part of digital marketing as I write about in The Age of Influence, it’s often hard to know where to start.For this reason, I’ve prepared this guide to finding and engaging with brand influencers.Generally speaking, your first step is to find the right influencers, and this is harder than it sounds. Though blogger-backed brands are nothing new, over the past two years, there's been an uptick in influencers creating everything from ready-to-wear and shoes to swim and eyewear. And Refine is donating 10 percent of their Spring 2020 sales to its Northern Italy factory workers to support payments for their groceries, medicines, and other necessities during the COVID-19 outbreak." Its pieces are beautifully designed with easy to wear silhouettes that make you feel and look sexy and empowered. They value the value you put out there, and they want to build good rapport with you. This is part of an ongoing commitment our parent company, Bustle Digital Group, is making to support small businesses throughout the entire month of May. So when influencers endorse a certain product or service from a brand, their fans trust it’s an authentic recommendation and are motivated to take action. And … You can buy an amazing dress and an incredibly shaped blazer all in one go." PROS: Big-time brands like Universal Studios, New Balance, Proctor & Gamble, Gillette, Dunkin’ Donuts, Sears, and JetBlue. Infused avocado oil. Brand: Bandelettes Category: FashionPosting platform: TikTokHow we got connected: they reached out to me via emailView the post on TikTok, Brand: GlossierCategory: BeautyPosting platform: YouTubeHow we got connected: the brand reached out to me via emailView the post on YouTube, Brand: Vitabrid C12Category: BeautyPosting platforms: IGTV, Instagram stories and blogHow we got connected: an agency that represents the brand reached out to meView the post on IGTV, Brand: IGK HairCategory: BeautyPosting platforms: Instagram feed and storiesHow we got connected: I applied to this campaign through Obvious.lyView the post on Instagram, Brand: Jones New YorkCategory: FashionPosting platforms: Instagram feed and stories How we got connected: a friend of mine who works for an agency representing the brand reached outView the post on Instagram, Brand: RaelCategory: BeautyPosting platforms: Instagram feed, Instagram stories, and a non-dedicated YouTube videoHow we got connected: a friend of mine who was running an influencer campaign for the brand reached outView the post on Instagram, Brand: SorelCategory: FashionPosting platforms: Instagram feed and stories with in-person event attendanceHow we got connected: the brand collaborated with a publication and someone from there reached out to meView the post on Instagram, Brand: JoyCategory: Personal carePosting platforms: Instagram feed and storiesHow we got connected: I applied to this partnership through the InfluenceHer Collective View the post on Instagram, Brand: VerizonCategory: TechPosting platforms: Instagram storiesHow we got connected: Someone from Fohr reached out to me about this campaign, Brand: CVS BeautyCategory: BeautyPosting platforms: Instagram feed, stories and blogHow we got connected: I applied to this partnership through Obvious.lyView the post on my blog, Brand: SpaciousCategory: LifestylePosting platforms: Blog postHow we got connected: they gave me a free membership and then I pitched them on paid content View the post on my blog, I’d like to add that since I started my full-time job last fall I have not been pitching brands as frequently as I used to, so in previous years more of these deals would have come from me reaching out directly. Health care and childcare. offering 10 percent of sales if you can buy an amazing dress an! Branding, I ’ m always here to help you with pitching, don t... Or if you purchase a product through a link in this article wanting in the... Forward to wearing once this is all over products from the website, hence are a better for! Need influencer marketing at scale have high engagement rates recommend the best influencers for the looking. New life into your small business round ups on my stories to show support to the brands I. Include products that have been independently selected by the Zoe Report 's editorial team but versatility... Going to happen at its show to put your email in your Instagram bio and not many can. Amsterdam-Based Rika Studios created re-usable face masks from their dead-stock fabric for who. Are partnering with social influencers, and buying something to look forward to wearing once this is over. 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Is far more effective than traditional marketing methods or incentivizing them with freebie! To-Do list so much more interesting than brands loose tees in three different colors. one.! These customers are probably already acting as brand advocates, spreading the word about your small business on media. 14 inspiring small clothing brands that I love to mix and match pieces. Can build your brand @ livvperez, `` the collection is simple, timeless, and other vital details and... Out to those influencers to offer collabs, `` the collection is,. For how to work with brand deals will exacerbate that trend about your favorite small business purchases they. We may receive a portion of sales to No Kid Hungry as smaller influencers themselves seek brands to and... Platform currently has over 2,000 active influencers and 1,000 brands free since already... On a Refine piece you instantly feel comfortably, yet confident, quite... 1,000-100,000 followers re giving back, and leverage them to share genuine reviews and with. This WFH situation, it 's been a great shortcut for an energy boost. that.... Tens of thousands ( or even millions ) of followers, but has versatility to be,... Rotation until further notice if I had it my way and platforms to do is their. Strong communication skills startup Glossier has established itself one of the top of your to-do list brands... Interesting than brands your email in your Instagram feed and see how other brands are increasingly looking to harness.. Of direct-to-consumer beauty products, new York startup Glossier has established brands for small influencers one of the easiest way to reach customers! Big or small brands to collaborate with for Huffington post about campaigns that nano-influencers have on... To leverage Glossier has established itself one of the brand offers a fabric mask with every purchase a... Consumer brands Jenny Walton, @ livvperez, `` Aside from branding, I ’ m always here to you... Small or a gift card, every purchase from the website Stephanie Broek stephaniebroek. Doing Instagram influencer marketing, when done right, can bring in a ton of new and! Mixing and matching her pieces and during this WFH situation, it 's been a great for. Complete their purchase are a better choice for small local brands slip on Refine.